The third-level agenda setting: Media and public agenda networks during THAAD event

Chinese Journal of Journalism & Communication ›› 2018, Vol. 40 ›› Issue (9) : 85-100.

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PDF(8503 KB)
Chinese Journal of Journalism & Communication ›› 2018, Vol. 40 ›› Issue (9) : 85-100.

The third-level agenda setting: Media and public agenda networks during THAAD event

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Abstract

This study investigated the network agenda setting (NAS) effects as the third-level agenda setting with data collected from both newspaper reports and public survey regarding the THAAD event in Mainland China. Networks of attributes in the news reports were compared with the counterparts generated from public opinion. A total 680 news articles and 538 responses to a public survey were collected for analysis. The NAS model was supported with the positive and signifcant correlation between the media and public network agendas. This study found that the NAS model offered significant predictive power at both explicit and implicit levels. Findings of this study extend the recent development of agenda setting theory, i.e., the third-level agenda setting or network agenda setting research in a non-Western context.

Key words

Agenda setting / Network agenda setting / THAAD / Implicit public agenda / Explicit public agenda

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The third-level agenda setting: Media and public agenda networks during THAAD event[J]. Chinese Journal of Journalism & Communication. 2018, 40(9): 85-100
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