In a longer time frame, global media follow some consistent rules in presenting the images of different cities to different audiences. This inquiry conceptualizes the stable principles that underlie a sea amount of media texts as media frame for the construction of city images. Drawing on this perspective, we compared the images of Macau as constructed by Chinese and English mainstream media all over the world from 2013 to 2017. Our analyses reveal that English media describe Macau mostly as a destination for global investment and entertainment. In contrast, Chinese media accentuate that Macau is a place for locals to inhabit and to live on a daily basis. Findings show that in the era of globalization, the linguistic proximity of media to the everyday language of a city changes media’s framing of city images. Macau maintains heterogeneous relations with different groups both as a node in the global network and as an inhabitable local place.