Those grass-root idols, who spurt into popularity on Internet, have a tremendous impact in the felds they are adept at. In particular, those Weibo celebrities who have their own Taobao shops emerge under the economic model of traffic monetization. Taking celebrities’ Taobao shops as the object of the research, based on online customers’ behavior analytic AISAS model as well as ABC consumption attitudinal theory, it establishes the model of Weibo influential elements on customers’ attitude. The empirical results are as follows. Elements such as content relevance, Internet celebrities’ charm, brand in?uence, interaction and commentary elements have a positive impact on consumers’ awareness and emotional attitude as well as have an indirect impact on buying intention. Differing from the hypotheses, award promotion and interaction elements have no positive impact on consumers’ awareness and emotional attitude. Therefore, the correcting model excluding the award promotion and interaction elements has a relatively better theoretical explanation. Generally speaking, as for the developing trend of Internet celebrities, the paper elaborates on four strategies i.e. celebrities brand-developing, operating professionalism, customers emotionalism and platforms centralism.