An Empirical Analysis of the Impact of Taobao Internet Celebrities’ Weibo Marketing on Customers’ Attitude

PDF(5996 KB)
Chinese Journal of Journalism & Communication ›› 2018, Vol. 40 ›› Issue (7) : 62-78.

An Empirical Analysis of the Impact of Taobao Internet Celebrities’ Weibo Marketing on Customers’ Attitude

    {{javascript:window.custom_author_en_index=0;}}
  • {{article.zuoZhe_EN}}
Author information +
History +

HeighLight

{{article.keyPoints_en}}

Abstract

{{article.zhaiyao_en}}

Key words

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations
{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2018, 40(7): 62-78

References

Publishing order | Descend order by publishing year | Descend order by cited within

References

{{article.reference}}

Funding

RIGHTS & PERMISSIONS

{{article.copyrightStatement_en}}
{{article.copyrightLicense_en}}
PDF(5996 KB)

Accesses

Citation

Detail
Sections
Recommended

/

〈 〉