Chinese communication is not only “unhealthy”, but also “disease”, that is say, academic research was “over-westernized” and “over-quantitative”. Now we need to return to the stand of equal dialogue and exchange between China and the West, and lose the fantasy of constructing the “Chinese centralism” and the “Oriental Centralism”, actively explore the “third path” or “third paradigm” in the study of communication research, working together to build the human holistic communication. This is neither Western nor Eastern, but rather the world. This may lead to the loss of some “Chinese characteristics” in the study of communication research , but the “pagoda sugar strategy” achieves “small profts but quick turnover” which will get more “Chinese characteristics”. Adhering to the “localization study of communication research” is the only way to strengthen the culture of “Chinese characteristics” and “Asian characteristics”. It is also the only way to realize the diversity of the world culture and construct the human holistic communication.