Evidences indicate that the meaning of ‘media’ is indistinct in the vision of the communication studies. Even to divide it in a careless way, the media could be understood as an obvious entity, or as a kind of space of meanings. Mainstream communication studies take media as a functional entity, such as a media organization. Thus, questions irrelevant to communication were studied frequently, while the true communication studies were ignored. So, the consequence of mediao bjectivization is one of the main reasons which lead to identity crisis of communication studies. This article argues that if media could be epistemologically seen as a space where meanings come together, and methodologically seen as an abstract metaphor, we’ll fnd research questions that truly belong to communication studies, thereby reshape the quality of communication discipline.