How to Satisfy Audience : The Research of Technology and Content on The Daily Network Live Video

Chinese Journal of Journalism & Communication ›› 2018, Vol. 40 ›› Issue (12) : 19-31.

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PDF(6371 KB)
Chinese Journal of Journalism & Communication ›› 2018, Vol. 40 ›› Issue (12) : 19-31.

How to Satisfy Audience : The Research of Technology and Content on The Daily Network Live Video

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Abstract

Studies have shown that the Network Live Video meets the psychological needs of the audience at many levels. However, how does this happen? This paper takes the Daily Network Live Video as an research object, and explains it from ‘technology and content’ two ways: In the technical perspective, the Network Live Video means a developed communication and feedback system, and creates a unique experience of “synchronism and the same sense”; In the textual form, the research through data mining tools collects the relevant text, using categorization coding to extract “life flow, hunting, function” three main categories, and shows the basis for satisfying the audience in theory. Finally, the integration of technology and content has formed a Scene System with the features of “ritual sense”, “visual sense” and “synchronous recording”, that is the audience being immersed to obtain a different degree of satisfaction.

Key words

Live video streaming / Daily / Technology / Scene system

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How to Satisfy Audience : The Research of Technology and Content on The Daily Network Live Video[J]. Chinese Journal of Journalism & Communication. 2018, 40(12): 19-31
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