We conducted a sample study on the in?uence factors of online novels becoming super IP by selecting 45 online novels that had been purchased and adapted for broadcast and using the way of qualitative comparative analysis (QCA). And meanwhile we assumed some in?uence factors and drew a combination of factors related to theories and experience. Finally, we fnd four most signifcant combinations of factors in the formation of super IP, and the new media propaganda as well as spontaneous word-of-mouth spread of the audience have an impact on the super IP.