Based on the historical inquiry and contextual analysis about Fang Dazeng and “Xiaofang Fever”, this paper intends to clarify some plausible and ambiguous problems, pointing out that the propaganda for Xiaofang is not "wrong" but "inappropriate". Furthermore, this paper re?ects on the style of journalism research, underlining the importance of some basic principles and standards such as the materialistic interpretation of history, which means to use the stand, viewpoint and method of the localization of Marxism in China to analyze problems. Academic research must be based on facts, and once the facts are incorrect, further arguments that are built on them must be problematic. Some research at the present time take a tree for the forest and violate not only the principle of historical materialism but also the good research tradition established by journalism historians such as Fang Hanqi, Li Longmu, Ding Ganlin, etc.