The professionalization of Chinese communication study has gone through forty years from the starting period with the lack of personnel and materials to the current period with developed discipline teams and prospering discipline construction. The paper divides this historical process into discipline development stage and disciplinization development stage. On this basis, it summarizes and compares the academic personnel teams, achievements and concepts of Chinese communication research in these two periods. It is believed that there exist intractable problems in the current Chinese communication study, including strong trend of utilitarianism and conservative discipline ideology. On this context, the paper starts from new problems brought about by new media technology to focus on how the media technology influences people’s existing way through changing mode of communication and how the people and society shaped by media strengthen or weaken the bias of media technology in turn and become an approach to help Chinese communication study get away from the cycle to evolution.