Celebrities’ drug-taking has been a hot topic which has raised social concerns in the past few years. Whether the spreading of such events by various medias is alerting the public to stay away from the drugs, or inducing them to try drugs, has become an academic concern. This article takes the research method of deep interview and the questionnaire survey, to conduct the research on the in?uence of the degree of news concerns on the audience frame, and then on the audiences’ attitude and actions. Introducing intermediate variables to measure the communication effect has both academic signifcance and application value in the research on frame and on star drug news. The study has done the deep interview with 12 Chinese residents, and questionnaire survey on 811 Chinese residents. It fnds that celebrities’ drug-taking news has a stronger warning effect on the pubic, and not induce general audience and star fans group to contact drug. Reducing the attention on the stars themselves and strengthening the focus on the drug-taking behavior will promote the communication effect.