Laborlization of Internet Audience:On Status of Internet Audience in Media Industry from the Perspective of Political Economy of Communication From the perspective of interaction between communication and labor, we find that the development of Internet industry is highly dependent on netizens’ participation, and thus forms a new type of netizen-centered industrial value-added model: through the structural design of communication technology and operation of commercial ideology, the internet industry attempts to convert all communication behaviors of netizens into the core elements of digital capital appreciation, so as to colonize netizens’ time and transform the social space into factory. Furthermore, the transition of theoretical perspective from audience commodity to digital labor is conducive to exploring the cultural production, interpretation and struggle at the micro-level, and revealing the labor exploitation mechanism at the meso-level from the critical theory of political economy of communication, thus presents a richer and more diverse information dissemination landscape.