Since 1990s, some scholars have begun their attempts to interpret Chinese traditional cultures from the perspective of mass communication. One of recent endeavours in this area is Shao Peiren and Yao Jinyun’s re-interpretation of Chuang tzu. They argue that Chinese tradition in communication gives priority to ‘receiving’, while the West to ‘sending’; Chuang tzu is a typical example, who points out the obstacle for interaction is ‘stereotype’ (Chengxin), ‘emptying the mind’ (Xinzhai) and ‘leaving behind’ (Zuowang) is to realize the interaction, and the ideal for interaction is ‘juggernaut’ (Zhenzai). But they totally misread Chuang tzu. This paper concludes that the premise of localization of communication research is to avoid misreading Chinese traditional cultures.