The prevalence of mobile internet and social media have changed how people consume media product and how the government constructs public image. By analyzing an online survey on Beijing residents, this article explores the effect of new media consumption on the government image as well as the mechanism of such effect. This research discovers that when inquiring information from the government, people prefer new media channels. The exposure of new media predicts the positive evaluation on the government’s performance.Such in?uence is mediated by the trust level towards government offcial media.