Research on the Effect and Features of Emotional Bias in the Communication of Sina Social News: An Web Mining and Empirical Analysis Based on Sina Social News

XU Xiang

Chinese Journal of Journalism & Communication ›› 2017, Vol. 39 ›› Issue (4) : 76-94.

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Chinese Journal of Journalism & Communication ›› 2017, Vol. 39 ›› Issue (4) : 76-94.

Research on the Effect and Features of Emotional Bias in the Communication of Sina Social News: An Web Mining and Empirical Analysis Based on Sina Social News

  • Xu Xiang, associate professor, School of Arts and communication in Tongji University. Email: xuxiang@tongji.edu.cn.
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Abstract

Based on grabing and structural collection of 58386 pieces of news from June 2012 to April 2016 and their emotional feedback in “social new” section of sina, by empirical and quantative method, this paper examined and analysized emotional bias and its features on internet. Not only contents in media have emotion, but also media have emotion. In the samples of social news on sina investigated, there is a significant "angry" bias, and its effects and characteristics are as follows: first, the scale and proportion of anger are bigger than other emotions; second, the distribution of various emotions is more biased to and concentrated on anger when anger is dominant mood; third, there is a more closely positive correlation between the emotional intensity and the anger than other emotions; fourth, there is a more closely positive correlation between the spread of news and anger than other emotions. Emotional bias in media is also helpful to the theoretical and practical problems such as bias in the formation of “spiral of silence”, effect and pattern of emotional setting and the mechanism and strategies of emotional communication.

Key words

online communication / emotion of media / emotional bias / emotional setting

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XU Xiang. Research on the Effect and Features of Emotional Bias in the Communication of Sina Social News: An Web Mining and Empirical Analysis Based on Sina Social News[J]. Chinese Journal of Journalism & Communication. 2017, 39(4): 76-94

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Funding

This paper was supported by Tongji University Youth excellence program “the ‘emotional setting’ effect and model of social network”(No. 0600219077).
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