Talking about Cancer on Twitter: Health Semantics and Social Media

HAN Gang (Kevin) ZHU Dan CAI Chengrui WANG Wen

Chinese Journal of Journalism & Communication ›› 2017, Vol. 39 ›› Issue (4) : 44-62.

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PDF(2147 KB)
Chinese Journal of Journalism & Communication ›› 2017, Vol. 39 ›› Issue (4) : 44-62.

Talking about Cancer on Twitter: Health Semantics and Social Media

  • HAN Gang (Kevin) is an associate professor at Greenlee School of Journalism and Communication, Iowa State University. Email: ghan@iastate.edu. ZHU Dan is a professor at College of Business in Iowa State University. CAI Chengrui is a Ph.D. at College of Engineering in Iowa State University. WANG Wen is a doctoral student at College of Human Sciences in Iowa State University.
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Abstract

This study reports a semantic analysis of cancer-related conversation in Twitter during a 16- day period. More than 2.69 million tweets related to cancer were collected. Taxonomy consisting of 223 cancer-related key terms were created and developed. More than 1.13 million tweets filtered with the taxonomy were analyzed and visualized, in terms of the frequency, periodicity, co-occurrence and sentiments. Findings report (1) the most visible keywords, which partially illustrate the topics and message relevant to cancer, detectable from social streaming in Twitter; (2) a two-day-of-week rhythm with frequency of cancer-related tweets, which was highly influenced by breaking news or news events; (3) the key terms co-occurrence in tweets concerning breast cancer, lung cancer and prostate cancer, and (4) a sentiment network that comprises both positive and negative feelings or concerns about cancer. The potential theoretical contributions of this project and its practical implications are also discussed.

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social media / Twitter / health informatics / semantic analysis / big data

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HAN Gang (Kevin) ZHU Dan CAI Chengrui WANG Wen. Talking about Cancer on Twitter: Health Semantics and Social Media[J]. Chinese Journal of Journalism & Communication. 2017, 39(4): 44-62

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