“Mediatization” in Network Society: Theory, Practices and Prospects

ZHOU Xiang, LIJia

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Chinese Journal of Journalism & Communication ›› 2017, Vol. 39 ›› Issue (4) : 137-154.

“Mediatization” in Network Society: Theory, Practices and Prospects

  • Zhou Xiang, a professor at the School of Journalism and Communication, Wuhan University, and honored with “Chutian scholar” distinguished professor of Hubei province. Her research interests include new media development, international communication and research methodology. E-mail: juliewuhan@163.com. Li Jia, a lecturer at the School of Journalism and Communication, Sichuan International Studies University. E-mail:windylijia@163.com.
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Abstract

With the permeation of media, the concept of mediatization has become one of the most important notions reflecting the significance of media and a new paradigm of media studies. This paper makes a distinction between the two concepts of mediatization and mediation, and explains the meaning of media logic that the mediatization as a meta-process contains. Moreover, the space representations of the mediatized society and the extension of media logic to networking logic are discussed from the point of view of daily life in the network society. The mediatized system of social space has changed with the networking connectivity of information. Traditional media logic is in essence uni-directional time-oriented technological logic aimed at communication effects, while networking logic to a great degree is a multi-dimensional space-oriented logic based on daily life practices. The Internet makes social space, mind space and physical space nested and separated. Seemingly as the result of the extension of media technologies, the network society is actually the projection of social interaction. Future research shall pay attention to how to connect interactive relationships in network space and how to integrate the issues of time and space.

Key words

mediatization / media logic / space / networking logic / network society

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ZHOU Xiang, LIJia. “Mediatization” in Network Society: Theory, Practices and Prospects. Chinese Journal of Journalism & Communication. 2017, 39(4): 137-154

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Funding

This paper is part of the larger project titled “The International Communication Influence of China in Internet Information Ecological Environment” (No.:14JJD860001), supported by the Humanities and Social Science Key Research Bases of the Ministry of Education of China.
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