Four Ways of Advertising Education in China (1911-1949): Based on the National Universities, the Private Universities, the Vocational Schools and the Overseas Studies

ZHU Shuai

Chinese Journal of Journalism & Communication ›› 2017, Vol. 39 ›› Issue (3) : 128-148.

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PDF(1683 KB)
Chinese Journal of Journalism & Communication ›› 2017, Vol. 39 ›› Issue (3) : 128-148.

Four Ways of Advertising Education in China (1911-1949): Based on the National Universities, the Private Universities, the Vocational Schools and the Overseas Studies

  • Zhu Shuai is associate professor at the School of journalism and communication, Peking University. E-mail: zhushuai@pku.edu.cn.
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Abstract

In 1911-1949, China’s advertising education in the modern sense has officially started. In this period, the advertising education in China was established by the national universities, the private universities, the secondary vocational schools and the overseas studies. They played important roles in the establishment and development of modern advertising education in China.To speak from the overall situation, advertising education in this period was not profound, but still colorful. It laid several basic forms of advertising education in China, and was also an important source of various ways of advertising education in China today.

Key words

advertising education / advertising in the Republic of China / history of advertising / academic history

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ZHU Shuai. Four Ways of Advertising Education in China (1911-1949): Based on the National Universities, the Private Universities, the Vocational Schools and the Overseas Studies[J]. Chinese Journal of Journalism & Communication. 2017, 39(3): 128-148

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Funding

This article is a periodical result of the normal project “A study of contemporary advertising oral history in China” (project number: 16BXW086) supported by the National Social Science Foundation of China.
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