The fast development of new media posed great impact on traditional propaganda system and the establishment of new party media, as a result, indicated the efforts by the party to reconstruct its communication system. This paper explored the People’s Daily’s microblog and the Xiakedao and found that they had deviated from the traditional propagandism and constructed a mixed form by borrowing the elements of professionalism and sensationalism. In detail, they formed the emotion pattern and information pattern respectively and through promoting the intimate relationship with the public, or through constructing new political landscape, they handled the con?icts between propaganda mission and public supports in different ways. Such difference showed the endeavor of the party to construct a stratifed communication system and to transform its administrative idea from propagandism to hegemonism.