In the different historical periods, the advertising management of Taiwan financial magazines has changed correspondingly. From 1945-1979, Taiwan fnancial magazines witnessed their early development and were managed by intellectuals who did not pay much attention to advertising management. Then Taiwan fnancial magazines prospered rapidly from 1980-1987 and the advertising management turned into enterprise management. Later Taiwan financial magazines had been in their fast development during 1988-1999. In these period management of the enterprises had been improved and they tried to explore the new advertising market space after the Martial Law. From 2000-2016, Taiwan fnancial magazines develop steadily and they are working collectively in advertising management. Digital communication platform has been created to enhance advertisement effects. Meanwhile product placement becomes common. The advertising management of Taiwan financial magazines has been closely related to its social environment.