The Effects of Facing Direction of Model Faces in Print Advertisements on Consumer Advertising Evaluation

GONG Yanping NIE Zhongying ZHANG Xiaodan

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Chinese Journal of Journalism & Communication ›› 2017, Vol. 39 ›› Issue (2) : 113-132.

The Effects of Facing Direction of Model Faces in Print Advertisements on Consumer Advertising Evaluation

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2017, 39(2): 113-132

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