The Neglected Landing Point: the Historical Reconsideration on the 35th Anniversary of Schramm and Yu Yelu’s Lectures in Guangzhou

Chinese Journal of Journalism & Communication ›› 2017, Vol. 39 ›› Issue (12) : 22-33.

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PDF(6396 KB)
Chinese Journal of Journalism & Communication ›› 2017, Vol. 39 ›› Issue (12) : 22-33.

The Neglected Landing Point: the Historical Reconsideration on the 35th Anniversary of Schramm and Yu Yelu’s Lectures in Guangzhou

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Abstract

Wilbur Schramm and Yu Yelu, who visited China in 1982, set an important millstone for Communication Studies in China, in their “ice-breaking journey”. Guangzhou, the first landing point in this important lecture roadmap, has been forgotten by a majority of bibliographies in Journalism and Communication because of an imaged fence between disciplines. The historical fact must be clarified that there would be no lecture in Beijing or Shanghai without Guangzhou’s lectures. Schramm and Yu Yelu’s landing on Guangzhou could date back to a time when Chinese delegation of electrified education began their investigation trip aboard, which reflected the spirits of courage and inclusion in such a frontier of Chinese Reform and Opening. In the 7-day lectures, Schramm and Yu Yelu have left us with a valuable ideal heritage for the development of Communication. Schramm and Yu Yelu’s landing on Guangzhou is of many historical significances such as marching their journey to the North, promoting the development of communication localization, and cultivating more and more intellectuals for Communication in China.

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Wilbur Schramm / Yu Yelu / the landing point / Communication

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The Neglected Landing Point: the Historical Reconsideration on the 35th Anniversary of Schramm and Yu Yelu’s Lectures in Guangzhou[J]. Chinese Journal of Journalism & Communication. 2017, 39(12): 22-33
PDF(6396 KB)

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