Due to the internet and technological skills advancing, more and more User Generated Contents are producing. A lot of researchers were cheered by the UGC for regarding it a broken step of the professional content produced by the mass media, and the relationship between media and individual has already got liberated. Based on the thoughts above, this paper takes the approach of criticism, along with the observing of the media phenomenon and empirical research of the relationship, got the conclusion that as an individual, he/she is still trapped by the net of media capital, controlled by various censorship and incorporated by different powerful organizations, so the liberalization or democratization of the individual is just a illusion. Discussing in a long period, the media is still dominated. In the age of UGC, the control of the individual is intensifying in the relationship between the individual and media.