Media cooperation in One Belt and One Road within the Context of Global Governance: Theories, Frames and Approaches

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Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (9) : 86-103.

Zhao Yonghua is a professor and doctor supervisor in School of Journalism and Communication, Renmin University of China. She is also a full-time researcher of Research Center of Journalism and Social Development. Wang Shuo is a PhD candidate in School of Journalism and Communication, Renmin University of China. E-mail: w3s3bb@gmail.com This paper is part of Research of External Communication Strategy of the Silk Road Economic Belt (Project Number: 15ZDA07), funded by Beijing Social Science Major Project Foundation, and part of Media Cooperation and Construction of Common Discourse Space in Global Governance: Strategy, Enforcement and Performance of Media Exchange Year between China and Russia, funded by Scientifc Research Major Project Foundation of Renmin University of China.

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Abstract

Construction of the Belt and Road is an active trial about international cooperation and new patterns of global governance. Therefore, media cooperation in the Belt and Road should be considered within the frame of Global Governance, and the core problem of this thesis is just that how to implement the media cooperation under the Global Governance. Through literature review about the theory of Global Governance and Global Media Governance, this article attempts to construct media cooperation frames and approaches of the Belt and Road in terms of subject, form, enforcement and the evaluation of performance. It not only can criticize and analyze the reality, but also can conceive and evaluate the cooperation in the future. It is an attempt to combine empirical research and critical research.

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global governance / one belt one road / media cooperation

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ZHAO Yonghua, WANG Shuo. Media cooperation in One Belt and One Road within the Context of Global Governance: Theories, Frames and Approaches[J]. Chinese Journal of Journalism & Communication. 2016, 38(9): 86-103

Funding

This paper is part of Research of External Communication Strategy of the Silk Road Economic Belt (Project Number: 15ZDA07), funded by Beijing Social Science Major Project Foundation, and part of Media Cooperation and Construction of Common Discourse Space in Global Governance: Strategy, Enforcement and Performance of Media Exchange Year between China and Russia, funded by Scientifc Research Major Project Foundation of Renmin University of China.