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Changing Mobilization Mechanism of Collective Action in the New Media Environment: An Analysis on Organizational and Individual Levels
DENG Li
Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (9) : 60-74.
PDF(1607 KB)
PDF(1607 KB)
Changing Mobilization Mechanism of Collective Action in the New Media Environment: An Analysis on Organizational and Individual Levels
This paper investigates the role of new media in collective action which has been discussed in recent political communication research in depth. First, while new media facilitates the dissemination of mobilizing information of offline collective action, it also helps in forming online collective actions such as virtual protests. Second, this paper theorizes how the new media has changed the key aspects of collective action dynamics identified by traditional collective action theories. Third, this paper explores how the individualistic characters of ICT-mobilized collective actions have changed the individual-collective dichotomy from the social-psychology analysis approach.
new media / collective action / mobilizing structure / motivation for participation / collective identity formation
This study was supported by a grant from the Beijing planning office of philosophy and social science, titiled with“The role of media in the public perception of conflict events in a transitioning society” (Project Number:14SHC035). This study was also supported by the University Fund of Social Science & Humanities and the Program for Young Innovative Research Team in China University of Political Science and Law.
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