Why Chinese Audience of American TV Drama Are Still Patriot? Present-day Chinese Youth under the Collision of Globalization and Nationalism

CHEN Yang

Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (9) : 119-134.

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Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (9) : 119-134.

Why Chinese Audience of American TV Drama Are Still Patriot? Present-day Chinese Youth under the Collision of Globalization and Nationalism

  • Chen Yang (PhD, the Chinese University of Hong Kong) is the associate professor of School of Journalism and Communication at Renmin University of China, and the research fellow of News and Social Development Research Center at Renmin University of China. Her main research felds include media and social development, globalization and mass media. Email: 20050022@ruc.edu.cn. This project is sponsored by the Scientifc Research Foundation for the Returned Overseas Chinese Scholars by the State Education Ministry
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Abstract

The era of globalization has already spurred the resurgence of nationalism. This study aims to interpret the contradictory among Chinese audience of American TV drama who like to regularly watch American TV drama as well as keep the strong nationalism at the same time. Based on face-to-face interviews and long-term online observation, this study fnds that, no matter how to decode the American TV drama, these Chinese audiences would refuse to self-challenge the dominant nationalism. Their interpretations of Chinese elements in American TV drama are signifcantly affected by nationalism. Watching American TV drama is not an independent variable, instead, it is a dependent variable.

Key words

globalization / nationalism / American TV drama / Chinese audience

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CHEN Yang. Why Chinese Audience of American TV Drama Are Still Patriot? Present-day Chinese Youth under the Collision of Globalization and Nationalism[J]. Chinese Journal of Journalism & Communication. 2016, 38(9): 119-134

Funding

This project is sponsored by the Scientifc Research Foundation for the Returned Overseas Chinese Scholars by the State Education Ministry

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