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The Environment, Measures and Systems of Government Image Construction in the Context of Mobile Internet
HUANG He, WENG Zhihao
Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (8) : 74-91.
PDF(1602 KB)
PDF(1602 KB)
The Environment, Measures and Systems of Government Image Construction in the Context of Mobile Internet
In the critical period of social transformation in China, as special political resource, the image of government is highlighting its role; with the development of mobile internet, the contents, measures and environment of the government image construction have changed significantly. As for the government image, mobile internet provides an external environment as well as the methods and approaches to build up the image. It also offers refreshed contents and serves as a new carrier for the government image construction. Based on the perspectives of interdiscipline and multi-dimesion stereoscopic construction, it fgures out the key points of the government image communication. Combining with the nature of mobile internet and the practice or exploration of the departments of government, it analyzes the systems and paths of the government's mobile internet communication systematically, so as to provide a reference for the government to optimize its image communication.
This research is supported by Beijing Social Science Fund Project “The Image Communication and Media Communication Strategy of Beijing Municipal Government in the era of Mobile Internet”(project number: 14ZHC022, project leader: Huang, he)
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