The Environment, Measures and Systems of Government Image Construction in the Context of Mobile Internet

HUANG He, WENG Zhihao

Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (8) : 74-91.

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Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (8) : 74-91.

The Environment, Measures and Systems of Government Image Construction in the Context of Mobile Internet

  • Huang He, associate professor at the School of Journalism and Communication, Renmin University of China. He is also a deputy director of the New Media Research Institute at the Research Center of Journalism and Social Development, Renmin University of China. Email: huanghezzz@vip.sina.com. Weng Zhihao,doctoral student at the School of Journalism and Communication, Renmin University of China. This research is supported by Beijing Social Science Fund Project “The Image Communication and Media Communication Strategy of Beijing Municipal Government in the era of Mobile Internet”(project number: 14ZHC022, project leader: Huang, he).
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Abstract

In the critical period of social transformation in China, as special political resource, the image of government is highlighting its role; with the development of mobile internet, the contents, measures and environment of the government image construction have changed significantly. As for the government image, mobile internet provides an external environment as well as the methods and approaches to build up the image. It also offers refreshed contents and serves as a new carrier for the government image construction. Based on the perspectives of interdiscipline and multi-dimesion stereoscopic construction, it fgures out the key points of the government image communication. Combining with the nature of mobile internet and the practice or exploration of the departments of government, it analyzes the systems and paths of the government's mobile internet communication systematically, so as to provide a reference for the government to optimize its image communication.

Key words

mobile internet / image of government / image communication

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HUANG He, WENG Zhihao. The Environment, Measures and Systems of Government Image Construction in the Context of Mobile Internet[J]. Chinese Journal of Journalism & Communication. 2016, 38(8): 74-91

Funding

This research is supported by Beijing Social Science Fund Project “The Image Communication and Media Communication Strategy of Beijing Municipal Government in the era of Mobile Internet”(project number: 14ZHC022, project leader: Huang, he)

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