PDF(1739 KB)
The Routinization of Political Communication on Habermas’ Theory of Communicative Action
HE Zhen
Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (7) : 59-66.
PDF(1739 KB)
PDF(1739 KB)
The Routinization of Political Communication on Habermas’ Theory of Communicative Action
The routinization of political communication refers to a state or trend that the government has the relatively micro and direct communication with the public in a daily form, or refers to a dynamic interaction process of attaching great importance to daily expression in political information communication and having dialogues with the public areas. The routinization of political communication requires both parts of political communication have the mutual subject relations and equal, sincere dialogue with each other to reach a consensus of public affairs and realize the public value propositions in public areas. At the same time, it also requires that the agenda setting of government should be close to the public’s daily life, social status, career satisfaction, and happiness of life. "The fragmentation of daily consciousness" in political participation of the public is a dimension of the development in political communication, which helps to form the in?uential "politics of daily life".
Communicative Action / Political Communication / Routinization
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