PDF(1315 KB)
The Format Age: Television’s Entertainment Revolution
Zeng Wenna
Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (6) : 161-167.
PDF(1315 KB)
PDF(1315 KB)
The Format Age: Television’s Entertainment Revolution
The Format Age is a recent book providing an insight look and in-depth analysis of global television format trade in which the author believes the core of format business is the exploration of capital on intellect property system. The book review pictures a comprehensive look both its contribution to the academic and industry as well as its limitation on the western countries.
television format / media globalization / intellect property / global value chain
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