The Format Age: Television’s Entertainment Revolution

Zeng Wenna

Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (6) : 161-167.

PDF(1315 KB)
PDF(1315 KB)
Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (6) : 161-167.

The Format Age: Television’s Entertainment Revolution

  • Zeng Wenna is a Ph.D Candidate at School of Communication in Hong Kong Baptist University. Email: wenvina@hotmail.com
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Abstract

The Format Age is a recent book providing an insight look and in-depth analysis of global television format trade in which the author believes the core of format business is the exploration of capital on intellect property system. The book review pictures a comprehensive look both its contribution to the academic and industry as well as its limitation on the western countries.

Key words

television format / media globalization / intellect property / global value chain

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Zeng Wenna. The Format Age: Television’s Entertainment Revolution[J]. Chinese Journal of Journalism & Communication. 2016, 38(6): 161-167
PDF(1315 KB)

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