Auxiliary on Politics Affairs and Conform to Public Opinion: Functional Investigation on Social Communication Activities During Pre-Qin Period

ZHAO Yunze, DING Zhuo, MENG Ya, LI Shixian

Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (6) : 129-140.

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PDF(1741 KB)
Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (6) : 129-140.

Auxiliary on Politics Affairs and Conform to Public Opinion: Functional Investigation on Social Communication Activities During Pre-Qin Period

  • Zhao Yunze, Associate professor, School of Journalism & Communication, Renmin University of China, Researcher of Research center of Journalism and Social Development. E-mail: yunzezhao@vip.sian.com. Ding Zhuo, Undergraduate student, School of Journalism & Communication, Renmin University of China, E-mail: jerrydingzhuo@163.com. Meng Ya Undergraduate student, School of Journalism & Communication, Renmin University of China, E-mail: mengya8203@163.com. Li Shixian, Undergraduate student, School of Journalism & Communication, Renmin University of China, E-mail: prysx95@sina.com.
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Abstract

This article examines the social communication activities during pre-Qin period from the perspective of function, and considers that the early social communication activities mainly responsible for the function of "auxiliary on politics affairs" and "conform to public opinion", specifically, "official historian notes", "official documents communication", "folk songs", "township school council", etc. These activities had or showed the function of mass communication in the modern sense, faintly showing a variety of characteristics of news communication activities. They carried out organized and sized of public information communication in time, and both in vertical and horizontal interweaving latitude. These texts generated from them had a profound impact on the political life for ages. This article rethinks the question of the birth time of Chinese news media, as well as the problem of investigation standard, and we believe that the identity of the birth of journalism should be based on the birth of news communication activities rather than printed media.

Key words

Journalism and Communication / Birth / Auxiliary on politics affairs / Conform to public opinion

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ZHAO Yunze, DING Zhuo, MENG Ya, LI Shixian. Auxiliary on Politics Affairs and Conform to Public Opinion: Functional Investigation on Social Communication Activities During Pre-Qin Period[J]. Chinese Journal of Journalism & Communication. 2016, 38(6): 129-140
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