PDF(1741 KB)
Auxiliary on Politics Affairs and Conform to Public Opinion: Functional Investigation on Social Communication Activities During Pre-Qin Period
ZHAO Yunze, DING Zhuo, MENG Ya, LI Shixian
Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (6) : 129-140.
PDF(1741 KB)
PDF(1741 KB)
Auxiliary on Politics Affairs and Conform to Public Opinion: Functional Investigation on Social Communication Activities During Pre-Qin Period
This article examines the social communication activities during pre-Qin period from the perspective of function, and considers that the early social communication activities mainly responsible for the function of "auxiliary on politics affairs" and "conform to public opinion", specifically, "official historian notes", "official documents communication", "folk songs", "township school council", etc. These activities had or showed the function of mass communication in the modern sense, faintly showing a variety of characteristics of news communication activities. They carried out organized and sized of public information communication in time, and both in vertical and horizontal interweaving latitude. These texts generated from them had a profound impact on the political life for ages. This article rethinks the question of the birth time of Chinese news media, as well as the problem of investigation standard, and we believe that the identity of the birth of journalism should be based on the birth of news communication activities rather than printed media.
Journalism and Communication / Birth / Auxiliary on politics affairs / Conform to public opinion
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