Governmental Weibos: A Combination of Public Sphere in Appearance and Pseudo Private Sphere

Yin Liangen Huang Min

Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (5) : 31-51.

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PDF(2148 KB)
Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (5) : 31-51.

Governmental Weibos: A Combination of Public Sphere in Appearance and Pseudo Private Sphere

  • Yin Liangen is the vice director of the Center for Media and Social Change, Shenzhen University, professor at the School of Communication, Shenzhen University. Email: root.yin@szu.edu.cn. Huang Min is a professor of Research Center for Discourse & Communications, Zhejiang University of Media & Communications; chair professor of Qianjiang Scholar of Zhejiang Province. Project's Name: Philosophy and Social Science Research Project of Zhejiang Province “The Study of Anti-Japanese Collective Memory Discourses Based on National Identity in the Media across Taiwan Strait" (project number: 16NDJC166YB).
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Abstract

To make up for a lack of public-sphere-orientated research in current literature on political Weibo, this article takes as examples the governmental Weibos of five municipal governments including Beijing, Shanghai, Nanjing, Guangzhou and Chengdu, whose fans numbers are ranked at the top among Chinese governmental Weibos, and explores what characters regarding the perspective of public sphere the governmental Weibos have shown. It finds that the governmental Weibos are not dominated by governmental affairs, but the information for daily life, entertainment or those ‘Chicken Soup’ for the soul instead. The content of governmental Weibos aims at facilitating the people's life; their narrative styles are friendly to the people; their political appeal is to make a people-centered myth. Ultimately, a second intimate sphere targeting life counseling is constructed, making governmental Weibos be ‘public concerns’ in appearance but ‘private concerns’ in essence which in turn become a combination of public sphere in terms of its form and second intimate sphere with regard to its substance. Nonetheless, what netizens are concerned about regarding the governmental Weibos are exactly their publicity and the nature of media. By taking advantage of the comment sections of governmental Weibos, netizens question the public authority, or interpret Weibos' content reversely, so that a counter-public space emerges.

Key words

governmental Weibo / public sphere / intimate sphere / counter-public space / text analysis

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Yin Liangen Huang Min. Governmental Weibos: A Combination of Public Sphere in Appearance and Pseudo Private Sphere[J]. Chinese Journal of Journalism & Communication. 2016, 38(5): 31-51

Funding

Project's Name: Philosophy and Social Science Research Project of Zhejiang Province “The Study of Anti-Japanese Collective Memory Discourses Based on National Identity in the Media across Taiwan Strait" (project number: 16NDJC166YB).

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