Diffusion and Increment: Study on Path Evolution and Value of Brand

DUAN Chunlin

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Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (5) : 140-152.

Diffusion and Increment: Study on Path Evolution and Value of Brand

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2016, 38(5): 140-152

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