A Study of the Formation Mechanism of the Existing Problems of the Microblogs and its Solutions&mdash;&mdash;Based on the Case Study of the TencentMicroblogs

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Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (4) : 157-176.

A Study of the Formation Mechanism of the Existing Problems of the Microblogs and its Solutions——Based on the Case Study of the TencentMicroblogs

Liu Hongyu is a lecturer at the School of Journalism and Communication, and he is also a research fellow at the Research Center for Journalism and Social Development,Renmin University of China. He is a Ph.D. of Bonn University of Germany. Email: leo.cosmo@qq.com. Jiang Xinyi is an undergraduate student at the School of Journalism and Communication, Renmin University of China. Email: ethelchiang@icloud.com. Wei Zhen is an undergraduate student at the School of Art and Communication, Beijing Technology and Business University. Email: 925908849@qq.com This article is supported by the Fundamental Research Funds for the Central Universities,and the Research Funds of Renmin University of China, project approval number (14XNO007).

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Abstract

The new microblog application in China has achieved rapid development, but its development process is not smooth. The negative phenomena of the microblogs in last years not only affected the normal order of public communication, but alsocasted a shadow over its own future. In order to analyze and summarize the gain and loss, generalize the main problems in practice, explain the causes and find out solutionsof microblogs, authors have carried out a field case study on the development of internal operations of Tencentmicroblogs.

Key words

microblog / public communication / internet supervision

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LIU Hongyu, JIANG Xinyi, WEI Zhen. A Study of the Formation Mechanism of the Existing Problems of the Microblogs and its Solutions——Based on the Case Study of the TencentMicroblogs[J]. Chinese Journal of Journalism & Communication. 2016, 38(4): 157-176

Funding

This article is supported by the Fundamental Research Funds for the Central Universities,and the Research Funds of Renmin University of China, project approval number (14XNO007).