The Evolutionof the Patternof the Host Communication in the NewMedia Environment

GAO Guiwu, LIU Juan

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Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (3) : 6-19.

The Evolutionof the Patternof the Host Communication in the NewMedia Environment

  • Gao Guiwu is a associate professor at the School of Journalism, Renmin University of China. He is the research fellow at Research Center of Journalism and Social Development. Liu Juan is a master candidate at the School of Journalism, Renmin University of China. This paper is subsidized by the social science research fund of China (project number: 14BXW063).
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Abstract

Being an important part of the radio and television communication activities, host communication now is showing some new features in the new media environment,which composition is also quietly changing. Based on the new phenomena of the domestic host communication, the research targets on analyzing the basic pattern of host communication, and summarizes its new features and development trend in the new media environment.

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new media / hosts / host-communication

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GAO Guiwu, LIU Juan. The Evolutionof the Patternof the Host Communication in the NewMedia Environment. Chinese Journal of Journalism & Communication. 2016, 38(3): 6-19

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