An empirical study on anchoring effect of online word-of-mouth： Take Douban movie online rating system as an example

CHEN Subai, ZHANG Yicheng, GAO Shijie

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Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (3) : 34-48.

An empirical study on anchoring effect of online word-of-mouth： Take Douban movie online rating system as an example

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