The 8th International Joint Summer School themed Communication, Culture and the Global South, co-sponsored by communication research units at the Communication University of China, Simon Fraser University, University of Westminster, and the Chinese University of Hong Kong, and hosted by the Heyang Institute for Rural Studies, was held between June 21 and July 2, 2016 in Jinyun County, Zhejiang Province, China. Combining critical theoretical explorations with group-based field research on rural communication and cultural issues, this innovative research and pedagogical experiment opened up new intellectual horizons for participants from more than 20 Chinese and overseas universities. On the last day, Zhang Zhihua, one of the field research instructors, interviewe Zhao Yuezhi, the Summer School’s primary organizer, on the new vision of communication research that the Summer School aims to explore. Turning McLuhan’s concept of the global village inside out, Professor Zhao argued that there is an urgent need for researchers to ground their work in the village and other sites at the bottom of an increasingly uneven globalized society, and explore the possibility of imagine the new global village.