Over-laid Comments Pool as a Drugstore: A Study on Over-laid Comment(Danmu)

LV Peng, XU Fanjia

Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (10) : 28-41.

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Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (10) : 28-41.

Over-laid Comments Pool as a Drugstore: A Study on Over-laid Comment(Danmu)

  • Authors LV Peng is an associate professor at Institute of Journalism in Shanghai Academy of Social Sciences. Email: lvdalang@126.com. XU Fanjia is a postgraduate student at Institute of Journalism in Shanghai Academy of Social Sciences.
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Abstract

Over-laid comment in the mainland of China is usually defined as the comment that inserted on top of the video feeds. It is time-synched and flows over the frame from right to left. This essay attempts to analyze the operation of over-laid comment system in a critical perspective, compare over-laid comment pool to Le Drugstore, and argues that the comment is first perceived as advertisement from viewers, which stimulates them to use that function. Sending over-laid comment, which is heavily routinized, is like writing poetry or solving riddles in a virtual panopticon, thus the relationship between media and audience in over-laid comment system hasn't been altered. The essay indicates that the pleasure and freedom obtained from newly formed over-laid comment system will cost more than they do in traditional media.

Key words

over-laid comments pool / Le Drugstore / niconico ceremonies / video / Baudrillard

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LV Peng, XU Fanjia. Over-laid Comments Pool as a Drugstore: A Study on Over-laid Comment(Danmu)[J]. Chinese Journal of Journalism & Communication. 2016, 38(10): 28-41

Funding

This paper is granted by National Social Science Found of China (project No.: 13CXW033), and also supported by Innovation Project Found of Shanghai Academy of Social Sciences (project No.: 2015RON (T) 016)
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