Nirvana of Chinese Media Economics under the “Internet Plus” drive: A Review of Key Media Economics Studies in 2015

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Chinese Journal of Journalism & Communication ›› 2016, Vol. 38 ›› Issue (1) : 42-52.

Yu Guoming is a professor at School of Journalism and Communication, Renmin University of China. He is also a Yangtze River Scholar and director of Research Center of Journalism and Social Development in Renmin University of China. Pan Jiabao is a Ph.D. student in School of Journalism and Communication, Renmin University of China. Email: jiabaoruc@163.com.

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Abstract

This paper summarized the developments and trends of Chinese media economics studies in 2015 from the perspectives of media industry, media consumption, government regulation under the “Internet Plus” drive, and also from the perspectives of film and television industry and advertising & marketing in a big data world.

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media economics / Internet plus / media industry / film and television industry / big data

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YU Guoming PAN Jiabao. Nirvana of Chinese Media Economics under the “Internet Plus” drive: A Review of Key Media Economics Studies in 2015[J]. Chinese Journal of Journalism & Communication. 2016, 38(1): 42-52