The naming conflicts between China and his neighboring countries have greatly increased in the recent years. However, the significance of the naming’s strategic position has not received enough attention and fair judgement. Some government officials, the media presses and scholars consider naming as the label of reality, ignoring that naming can construct reality. In fact, “TianXia View" of China has been impacted by Western colonial expansion and nationalism since the 19th century. Then many neighboring countries of China began to declare their sovereignty through “desinification” of naming. Meanwhile the Chinese people have gradually lost their sovereign imagination about the disputed areas. So maybe those important topics like how can China effectively control the naming behavior, sinify naming again, and construct the international sovereign imagination worth further study.