In 1876, the “Sorcery Case” with Chinese political and cultural characteristics happened in Jiangnan area (a region of south side of Yangzi River). By using the narrative method of Chinese mythical stories (a type of classical novel which featured ghost stories and was popoluar in Qing Dynasty), ShunPao published articles and critiques about this influential case with the selective criteria of truth and expostulation outside the normal way. This model of reporting which became the path that new media merged with Chinese society not only catered to the Chinese cultural psychology about“ghosts and gods”, but also played an important role in squelching rumors in a way of positive attitudes and comments. Most importantly, this paper found that ShunPao had been accepted by the readers and succefully acted as the platform for the communication of social events.