“Disintermediation Subjects”: New Constructive Subjects in the Vision of Journalism and Communication

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Chinese Journal of Journalism & Communication ›› 2015, Vol. 37 ›› Issue (7) : 72-84.

Yang Baojun is a professor, doctoral supervisor and vice dean of School of Journalism, Renmin University of China, he is also a research fellow at Research Centre for Journalism and Social Development, Renmin University of China. Postcode: 100872

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Abstract

The structure of “ternary communication subjects” has been formed in the context of new media. The activities and relations of professional and individual news subjects have been emphasized while the “disintermediation subjects” [non-professional news organization (group) subjects’] have been ignored to some extent. “Disintermediation Subject”, which is an essential integrant of the structure of Journalism and Communication, has played a fatal role in the structural revolution of media subject, survival principle, production mode, transmission principle, functional goal of professional media value of communiction. The variety and differences of “Disintermediation Subjects” are different in the new context due to their complex relationships with Professional and Individual news subjects.

Key words

disintermediation subjects / professional news subjects / survival regulation / effect and impact

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Yang Baojun. “Disintermediation Subjects”: New Constructive Subjects in the Vision of Journalism and Communication[J]. Chinese Journal of Journalism & Communication. 2015, 37(7): 72-84

Funding

This paper is supported by “The Major Basic Research Program” (Marxism Journalism Theory Innovation Research) (phrase 2) sponsored by the Scientific Research Foundation of Renmin University of China( Project Number: 12XNL008).