Famous journalists are examples embodying the belief of journalistic professionalism, who can influence the same belief of the peers and the public. Through questionnaire survey of 621 college students, we found some distinctive journalists such as Wang Keqin, Bai Yansong, Lvqiu Luwei, Chai Jing and so on were regarded as role models by respondents. "professional, fairness and objective" have become high-frequency words among the respondents’ view about role models. By independent samples T test, it shows that college students having professional role models tended to emphasize more on the social function of “adversarial” of news media, relatively be more difficult to accept the behaviors of violating professional ethics; think more highly of news media adhere to journalistic professionalism; pay more attention to professional skills and general education.