The Research on Network Community Participation Behavior Based on Unified Theory of Acceptance and Use of Technology: Taking Douban Website as an Example

ZHANG Hongming LIU Chao FENG Wenhong ZHANG Ting

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Chinese Journal of Journalism & Communication ›› 2015, Vol. 37 ›› Issue (6) : 59-73.

The Research on Network Community Participation Behavior Based on Unified Theory of Acceptance and Use of Technology: Taking Douban Website as an Example

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