An Exploration of News Narrative Innovational Model Based on Augmented Reality

Zhang Yi

Chinese Journal of Journalism & Communication ›› 2015, Vol. 37 ›› Issue (4) : 106-114.

Chinese Journal of Journalism & Communication ›› 2015, Vol. 37 ›› Issue (4) : 106-114.

An Exploration of News Narrative Innovational Model Based on Augmented Reality

  • Zhang Yi is a postdoctor at the Journalism and Information Communication School , Huazhong University of Science and Technology, and an associate professor at College of Journalism and Commnicaitons , Minnan Normal University.Email: yizhang66@126.com
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Abstract

There is a popular trend that research of augmented reality(AR) is keeping tracking with technological advantage and technological realization of AR. However, the trend ignores AR as a creative medium in excavating the potential of news narrative strategies and its meaning. There has been continuously exploring the application of AR in journalism, from the location document of Columbia University in the mid of 1990s to augmented reality browser now widely used in news media, like Junaio, reading, Layar, etc. The strategies and important meaning of AR in news narrative have points as follows: AR can transform the mode of news narration content and create "immersive news" for users. It makes news narrative model from linear to multiple linear narrative and events are put in context. The acceptance model of news narrative to users is a kind of active participation, and users can interactive with augmented reality system as well as the real environment to experience the content of different media convergences.

Key words

augmented reality(AR) / media / immersive news / narrative

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Zhang Yi. An Exploration of News Narrative Innovational Model Based on Augmented Reality[J]. Chinese Journal of Journalism & Communication. 2015, 37(4): 106-114

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