From the theoretical perspective of collective memory, this article examines how the Chongqing Daily has presented discourses of anniversary journalism to commemorate the bombing of Chongqing during WWII. The findings have shown: firstly, the “victims” were used as the dominant narrative discourse, the news text have used the discourse strategies of highlighting crimes by shadowing resist and the oral testimony of the victims, and then connected it with the realistic context of war compensations; secondly, through the routine reports on the anniversary, the media constructed it as a national humiliation that should be remembered by the whole country; The construct of National Mourning Day was echoed by the patriotic education, along with the significance of the World Anti-Fascist War, and thus to achieve the contemporary perspective effects of collective memory construct.