Research on Consumer Perceived Value of Online Behavioral Targeting Advertising

KANG Jin, GUO Qianqian

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Chinese Journal of Journalism & Communication ›› 2015, Vol. 37 ›› Issue (12) : 140-153.

Research on Consumer Perceived Value of Online Behavioral Targeting Advertising

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2015, 37(12): 140-153

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