The approach for traditional media to communicate Party media and online public opinion field in emergencies: Based on field research of "Shifang event"

LI Chunlei, JIA Liping

Chinese Journal of Journalism & Communication ›› 2015, Vol. 37 ›› Issue (11) : 90-104.

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PDF(1910 KB)
Chinese Journal of Journalism & Communication ›› 2015, Vol. 37 ›› Issue (11) : 90-104.

The approach for traditional media to communicate Party media and online public opinion field in emergencies: Based on field research of "Shifang event"

  • Li Chunlei, Chief Professor at the communication College of Jiangxi Normal University, postdoctor of School of Journalism and Communication, Renmin University. Email address:lchl_first@126.com. Jia Liping is from the Editor Office of Social Science Literature Press.
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Abstract

China is experiencing the pain of social change and had frequent emergencies. Every major emergency mixed together with the aggressive game and hit between Party media opinion field and online public opinion field. This article included an empirical research and in-depth interviews based on Shifang event. The result shows that in order to construct the expression spaces and strive for “configuration of strength in the field”, the high degree of distinction and collision become the significant characterization of the communication between two opinion fields in emergencies. According to the view of social identity theory, the curing style and vacuum information with polarized in traditional news reports incur the segmentation, horizontal comparison and conflicts between two opinion filed, which is the sticking point of communication anomie in two opinion fields. These two fields lack of common sense with balance and docking meaning, therefore, the traditional media with authority should build the common sense from the dimensions of cognitive and affective community belief between two opinion fields in emergencies. Also, it can weaken the strength and frequency of emergencies to some extent degrees.

Key words

emergencies / traditional media / opinion field / communication

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LI Chunlei, JIA Liping. The approach for traditional media to communicate Party media and online public opinion field in emergencies: Based on field research of "Shifang event"[J]. Chinese Journal of Journalism & Communication. 2015, 37(11): 90-104

Funding

This article is a staged achievement of the national social science fund named “the psychological counseling of the social disadvantaged groups and a research on the guidance mechanism of the mass media” (Project No.: 12CXW016).
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