Reporters’ morality, which is characterized by the journalistic morality performed by the reporters themselves, and constraints completed through the reflection of “conscience, intuitive knowledge”. Individual morality and group morality(media morality included in group morality) should be drawn a line even though there is a link between each other. If we regulate the behaviors of groups base on the standard of individual morality instead of understanding the differences between them, it could lead to moral decay, let alone social problems solving and social injustice eliminating, vice versa. The ignorance of distinguishing the two kinds of morals could be responsible for the dilemma we meet currently of journalism ethics advocating and a variety of journalism ethical issues.