In Fables of Abundance, American historian Jackson Lears creatively linkes religion and advertising, the two seemingly unrelated things, and provides a Protestant ethic perspective about the origin of cultural history of advertising in America. He puts forward the following problems: Why can modern advertising culture born in the United States, a country established by the Puritan? In which level the advertising industry is deeply influenced by Religion culture? How can advertising industry leads to the secular of American religion? The answer to these questions is not only the logical development of Marx Webb, but also the extension of the research on the history of advertising to the level of religion. At the same time, as a history scholar and cultural historian, the active involvement of the advertising research by Jackson Lears provides us a new framework of advertising research, namely the cultural history research methods of advertising and its possibility.