The thesis, which adopts the research method of in-depth interview, conducted in- depth interviews with 80 foreigners in China about the cognition and external transmission on Chinese brands. The interviews found that cross-cultural communication of brands is the process of establishing relationship and conveying meaning between enterprises and audiences. Foreigners in China, act as the bridge of Chinese brands cross-cultural communication, are the key links of resolving cultural barriers. They accept brand information under the Chinese cultural background, and then transmit it to foreign audience abroad, converting “information flow” to “influence flow”. They are “opinion leaders” in cross-cultural communication of Chinese brands, who play vital important roles in reshaping foreign audiences’ cognition on Chinese brands. Thanks to their cross-cultural identity, foreigners in China could understand the culture of host country through direct and indirect experience. In the meantime, they do not abandon their existing position and view. Namely, they do not approve the brand advertisements of host country, which admire high cultural identification. Their “authentic, immediate, interactive brand experience” take the place of “indirect, external, symbolic brand experience”.