Research on WeChat Usage Behavior based on Technology Acceptance Model

KUANG Wenbo

Chinese Journal of Journalism & Communication ›› 2015, Vol. 37 ›› Issue (10) : 117-126.

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PDF(2063 KB)
Chinese Journal of Journalism & Communication ›› 2015, Vol. 37 ›› Issue (10) : 117-126.

Research on WeChat Usage Behavior based on Technology Acceptance Model

  • Kuang, Wenbo is a professor at School of Journalism and communication at Renmin University of China. Email: wbkuang@ruc.edu.cn.
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Abstract

This paper studies the WeChat usage based on TAM (Technology Acceptance Model). It tests the hypothesis by unstructured in-depth interviews with 20 demographically-different interviewees. In order to verify the hypothesis further, it surveys a random sampling of 1200 with 973 valid samples. It finally testifies the research hypothesis and further points out that information overload and information security are the limiting factors of WeChat usage.

Key words

WeChat / Users / Usage behavior / Technology Acceptance Model

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KUANG Wenbo. Research on WeChat Usage Behavior based on Technology Acceptance Model[J]. Chinese Journal of Journalism & Communication. 2015, 37(10): 117-126

Funding

This paper is a part of the national social science fund resrearch program "the mechanism of action of new media in Jasmine Revolution".
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